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What Is the Noah`s Ark Enterprise Agreement and How Does It Impact SEO?
The Noah`s Ark Enterprise Agreement (NAEA) is a contract between Google and a large organization that allows the organization to use Google`s Search Appliance (GSA), a hardware-based search solution for indexing and searching internal content, on-premises or on a private cloud. The NAEA is named after the biblical story of Noah`s ark, which also involved the preservation and retrieval of valuable information.
The NAEA is designed for enterprises that have complex, diverse, or sensitive data that cannot be fully disclosed or accessed by Google`s public search engine, or that require customized features, security measures, or support services. The NAEA provides a private, secure, and scalable search solution that can handle different types and sources of content, including web pages, documents, databases, and multimedia files, and can integrate with existing authentication, authorization, and logging systems.
The NAEA also includes some SEO-related features that can affect how the enterprise`s content is indexed, ranked, and presented to users. For example, the NAEA allows the enterprise to define and prioritize metadata, such as titles, descriptions, keywords, and thumbnail images, for each content source, which can influence how the GSA presents the results of a search query. The NAEA also allows the enterprise to control the robots.txt file, which can instruct search engine crawlers to exclude certain pages or sections of the site from indexing or crawling.
However, the NAEA may also pose some challenges or limitations for SEO. One of them is that the NAEA may not provide the same level of transparency, flexibility, and optimization opportunities as a public search engine like Google. The enterprise may not be able to access or analyze detailed statistics, logs, or queries of the GSA, or to use third-party tools or plugins that enhance or monitor SEO performance. Moreover, the NAEA may require some trade-offs between security and accessibility, as the enterprise may need to restrict or redirect some content to comply with legal or privacy regulations, but also to ensure that the content is searchable and discoverable by authorized users.
Therefore, if an enterprise is considering applying for the NAEA, it should weigh the pros and cons of this option, and evaluate its SEO strategy and goals in relation to the capabilities and limitations of the GSA. The enterprise may need to involve its SEO team or consultant in the planning and implementation of the NAEA, and to test and measure the impact of the NAEA on its search traffic, visibility, and engagement over time. The enterprise may also need to stay updated on the changes and updates of the NAEA, which may affect its compatibility, performance, or cost.